Summary
READ ITIn the dynamic and fast-paced environment of e-commerce, it is crucial to stay ahead of trends in order to be successful. One of the most influential enhancements to the e-commerce race is the use of artificial intelligence in video creation. Join us, as this guide explores the key areas through which AI videos can seamlessly take your e-commerce efforts to the next level.
Evolution of AI in video creation
Rapid technological advancements
2023 is what gave rise to the AI video race, with the year revolutionising the remarkable progresses in the field of generative AI. With the introduction of these advancements, AI introduced enhanced capabilities such as the creation of high quality videos and ongoing support, making this tool a must-have in your e-commerce marketing strategy. Only with an understanding of these developments does your online brand have the ability to leverage these AI tools to streamline your maximum potential.
Key takeaway
This allows for us to infer that AI is constantly evolving, and in order to remain at a competitive advantage, it is crucial to ensure that your brand is able to keep up with these changes in video creation.
Main use cases of AI in Video Creation
Improving customer service
Artificial Intelligence curated videos can offer personalised customer support and elevate the entire customer journey. This is achieved through dressing queries and tutorials through step-by-step guided tutorial videos.
Enhancing employee training
AI videos are seen to be revolutionising all industries regardless of their characteristics, with AI created videos having been seen to grow significantly when it comes to employee training. Synthesia came up with this use case, after a great many research projects on its positioning.
Through the automation of the creation of these training videos, ecommerce brands have the ability not only save time but also offer a frictionless journey through which these brands can onboard their employees.
Curating User-Generated Content (UGC)
AI is known for its ability to assist and create and, when the right set of tools are employed, it can be used to curate UGC by providing eCommerce brands with both high-quality content and minimal effort. This has significant advantages for those ecommerce brands seeking to maintain a steady yet engaging inflow of content.
Takeaways and limitations
Artificial Intelligence is versatile in nature, and when it comes to video creation it has numerous use cases, each of which provide increased efficiency and improved quality of content.
On the other hand, it has a limitation in the e-commerce context: AI videos are visibly lacking in authenticity, and can have a negative impact on brand image.
Our advice: use these videos essentially for practical use cases, and don't try to fool your customers with too many fake AI videos presenting reviews, testimonials, etc.
Artificial Intelligence video editing
Automation and creative enhancement
Artificial Intelligence when implemented into the video editing environment can automate repitive tasks to a large extent giving ecommerce businesses the ability to focus on more important ones. This implies that higher quality videos are produced in shorter periods providing more consistency.
Practical tips
Here are a few tips to keep in mind:
- Use Artificial Intelligence tools to automate basic editing tasks.
- Leverage Artificial Intelligence to add creative elements, like special effects and transitions, to your videos.
Key takeaway
Remember, Artificial Intelligence has the ability to improve the video editing tasks, enabling faster production without compromising on quality.
Time savings and efficiency
Significant time reduction
The most interesting advantage of using AI in the video creation process is the duration element. Picture this as an ecommerce business you need to train your employees to associate shoppable videos to their product detail pages. This process normally takes close to 45 hours per month however, studies have shown that with tools like Synthesia, this same task can be reduced my a significant 34%, allowing for employees to focus on more critical tasks.
Practical tips
- Use AI tools to streamline video creation processes.
- Remember to regularly monitor the time saved and re-allocate it to other productive activities.
Key takeaway
Using AI for video creation can lead to substantial time savings, boosting overall productivity.
Market growth and adoption
Increasing market significance
Studies have shown that AI is the key driver for the global deep fake market. This is said to grow by a significant 33.12% in 2024. This is important to note as it underscores the importance of AI in video production. Additionally, it was also noted that 44% of marketers themselves are using Artificial Intelligence in their processes, highlighting the role it plays in modern strategies.
Practical tips
- Remember to stay informed about the latest trends and AI advancements.
- It could also be beneficial to consider investing in AI tools to stay competitive in video marketing.
Key takeaway
The landscape for AI-generated videos is expanding significantly, which makes it a crucial element of marketing strategies.
Consumer acceptance
Growing comfort with AI
With the growth of AI, a recent poll targeted towards customers individual comfort with the use of Artificial Intelligence in assisting them with tasks on digital channels it was noted that 52% of individuals are open to this. This highlights the growing acceptance and suggests that Artificial Intelligences role in eCommerce is here to stay and this is merely just the beginning.
Practical tips
- Educate your customers about the benefits of Artificial Intelligence-driven videos.
- AI creates an interactive video content experience that appeals to your customers.
Key takeaway
As consumer acceptance grows, eCommerce brands have more opportunities to integrate AI-driven solutions into their customer engagement approaches.
AI vs. Traditional video creation
Seamless creation and quality
In order to understand AI video creation and its benefits, it is essential to compare it to traditional methods. During this comparison, studies showed that almost 43% of the individuals were of a strong belief that AI offers seamless creation without compromising on quality. This is a crucial element for eCommerce brands, as they are able to maintain their standards while leveraging the efficiency of Artificial Intelligence.
Practical tips
- Experiment with AI tools to see how they compare to traditional methods.
- Focus on maintaining quality while leveraging the speed and efficiency of AI.
Key takeaway
AI-generated videos can match and even surpass traditional video creation methods in terms of quality and efficiency.
Conclusion
As we reach the end of this article, it is understood that video creation through Artificial Intelligence is transforming the eCommerce landscape as we know it. Through enhancing efficiency, and quality your business has the ability to boost their customer engagement and gain a competitive advantage. It is important to note that as technology advances, the adoption of AI in these creation processes is only going to grow further transforming the traditional landscape of operations and customers interactions.
So what are you waiting for? Are you ready to not just hop onto a trend, but rather make a strategic move to ecommerce success by leveraging these tips and tricks!
