Summary

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In the modern era ecommerce landscape social media is a driving factor with ecommerce brands on the constant look out for innovative and engaging means to connect with their audiences and drive sales. One of the key reasons behind the mass adoption for social media channels as marketing tools within the ecommerce landscape is due to the decrease in attention span of viewers. On an average, compared to generation Z, millennials have a longer attention span when it comes to watching videos at a whooping 12 seconds as compared to a mere 8 seconds. 

Chart showing attention span comparisons.

With a reduced attention span getting users to interact with your videos and then direct them to your designated website can be a significant challenge. Enter vidjet, a cost effective technology that enables brands to utilise their shoppable video player with the aim of showcases featured products in an engaging and dynamic manner.

Vidjet is a leading shoppable video player that allows businesses to sync videos from multiple Instagram and TikTok accounts to your designated product display pages, making it easy to reach a wider audience and boost sales.

Why Re-use Social Media Content for Your Website?

Prior to signing up for a shoppable video player, as an ecommerce brand the first question that comes to mind is why sync your videos? Are traditional video hosting platforms and social media channels not enough? Studies show that 71%  of consumers expect brands to deliver personalized interactions and that's where these shoppable video players prove to be beneficial.

Chart showing expectations towards personalised interactions.

Well there are numerous benefits to implementing these shoppable video players to re purpose video content from your social channels with the main benefit being time effective. With unique features such as bulk embeds and stories, ecommerce brands have the ability to create and manage content seamlessly rather than having to manual transfer videos to your website every time. Secondly, you are ensured that your content and efforts remain consistent while driving traffic to your website in an authentic and credible manner by increasing your visibility.

Finally, it enables your e-commerce brand to get the best return on investment for a piece of content, due to the sole reason that it is distributed in a diverse range of platforms and in return is viewed by a significantly larger segment of your target audience.

Image showing how vidjet re uses video content.

How to use Vidjet Sync Feature

The process of syncing videos with Vidjet is straightforward and user-friendly. Businesses can create a Vidjet account and then utilize the platform to design multiple product display campaigns. Vidjet automatically associates the selected product and user-generated content (UGC) videos from your social media channels to the intended product pages with a single click.

Image showing tiktok featuers.

Benefits of Using Vidjet for TikTok and Reels Videos

There are many benefits to using Vidjet for syncing videos across multiple Instagram and TikTok accounts, including:

  • Find and Increase reach: By syncing videos, businesses can reach a wider audience than they could by posting to each account individually.
  • Improved consistency: Synced videos ensure that all of a business's content is consistent and on-brand across all of its social media platforms.
  • Enhanced conversions: Shoppable video players can help businesses drive more traffic to their website or landing page, and ultimately, boost sales.

How to Get Started with Vidjet

To get started with Vidjet, businesses can follow these simple steps:

  1. Create a Vidjet account: Visit the Vidjet website and sign up for a free trial to experience the platform firsthand.
  2. Choose your videos: Select your social-media bes videos you want to display on your product pages.
  3. Associate videos with products: Assign the chosen videos to the corresponding products on your website.
  4. Track your results: Make sure to monitor results. Vidjet provides comprehensive analytics to monitor the performance of your synced videos and adjust marketing decisions.

Conclusion

As you can see, Vidjet give e-commerce brands the opportunity to seamlessly integrate their captivating social media content into their product pages, creating an engaging and interactive shopping experience for their customers. So what are you waiting for? Are you ready to try and leverage the power of shoppable video players and increase your reach, develop internal brand consistency and ultimately drive sales growth.

Additional Resources