Ever heard of Video Commerce?

In 2025, the means through which individuals shop online is changing at an unprecedented rate, with video commerce become a game-changer for social commerce and e-commerce brands. Video commerce, compared to 2025, is now not just a trend but rather a must-have practice for any brand as users now demand and crave more engaging and interactive shopping journeys.

As a brand, you are probably adapting to these expectations or planning to, and in that case you are in the right place. This article explores, what video commerce is at its core and why it is essential for success in 2025.

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What is Video Commerce?

Video commerce, or as gen-z calls it v-commerce, can simply be understood as the integration of video content seamlessly into the shopping experience with the intent of driving product discovery in an engaging manner, with the core goal being optimising your brand's conversion rates. You must have heard of shoppable videos, right? This is just one core element, and is inclusive of interactive and live product demonstrations in the form of short-form content that has the ability to leverage the impulsive nature of gen-z customers.

When you compare this now to static product images as well as traditional text driven descriptions, dynamic or video commerce has the ability to offer a unique know how and answer to the questions individuals often replay in their head prior to a purchase.

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Why Video Commerce Matters in 2025

Now, if this is a trend of the past, you must be wondering why now? Well e-commerce with the advancement of AI tools for UGC creation, one click shopping and AR/VR has made the landscape increasingly competitive and as a brand you need to be able to differentiate yourself from the rest. That's where you can leverage video commerce with your touch of creativity to revolutionise your offerings.

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Best Practices for Video Commerce in 2025

Now the first that you need to keep in mind in 2025, is that video commerce requires a few best practices to, stay ahead of the game with your strategic approaches that align with your consumer behaviour as well as advancements in technology.

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1. Create Engaging, High-Quality Content

Consumers now have even higher expectations with the introduction of AI when it comes to video creation and quality. In order to be at your best, make sure that your content is:

• Well-lit and visually appealing
• Concise and informative
• Professionally edited for a smooth viewing experience
• If you are using AI, make sure that, you use disclaimers in order to ensure that you are transparent with your viewers.

Remember that high-quality content enhances brand perception and keeps viewers engaged.

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2. Leverage Shoppable Videos

Shoppable videos became the hot topic of the year in 2024, which allowed for consumers to purchase their products directly within video content itself. This removal of the frictions in the shopping process reduces  drop-offs and simplifies the customer journey. Platforms like Instagram, TikTok, and YouTube now support shoppable video formats, making it easier than ever for brands to drive conversions.

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4. Why Mobile & Social Media matters?

Most consumers watch videos on their mobile devices, so ensuring a seamless mobile experience is crucial. Optimize videos for:

• Vertical viewing (9:16 format)
• Fast-loading playback
• Clear, bold captions for silent viewing

Additionally, leveraging social media platforms like TikTok, Instagram Reels, and YouTube Shorts allows brands to tap into wider audiences.

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5. Personalize the Shopping Experience

Personalized video recommendations based on customer behavior can significantly enhance engagement. AI-driven product suggestions within videos help consumers find relevant products quickly, making the shopping experience more tailored.

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6. Utilize AI for User-Generated Content (UGC)

AI-powered tools can now generate realistic customer testimonials, reviews, and product demonstrations, creating an authentic shopping experience without relying solely on human-generated content. This ensures a steady stream of high-quality UGC while maintaining brand consistency.

Feature AI-generated UGC in:

• Product pages
• Social media campaigns
• Email marketing

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Future Trends in Video Commerce

Now moving ahead, video commerce is going to keep evolving, with AI getting faster and better as well as customers looking at diversifying their needs and experiences.

• Augmented Reality (AR) Integration – Already being rolled out by multiple brands, this allows for customers to virtually try products before purchasing.
• AI-Powered Video Recommendations – When it comes to personalisation, why not take it a step further with Hyper-personalized shopping experiences driven by machine learning.
• Expanded Use of Short-Form Video – Platforms be it TikTok or Instagram Reels leading the charge in product discovery with solutions like Vidjet revolutionising the website interactions.

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Final Thoughts

As you take back this information, keep in mind that this is reshaping the buyer's journey uniquely. Thus, by leveraging this content,  your online store has the ability to not only increase sales but also increase brand loyalty by building trust and excitement in your shopping journeys.

So what are you waiting for? Are you ready to take your e-commerce game to the next level? Get started today before the herds follow!

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