How to Display Shoppable Video Reviews on Your Website

Let’s talk about customer reviews. You know, those blocks of text under your product photos that shoppers skim on google but rarely trust? Yeah, those. They’re not working like they used to. Why? Because today’s customers want to see real people using your product, not just read about it.

Here’s the good news: shoppable UGC videos are here to save the day. Imagine a customer filming themselves unboxing your product, raving about its features, and then letting viewers click to buy it directly from the video. No more guessing, no more endless scrolling—just instant trust and action.

Shoppable videos have spent years helping eCommerce brands like yours ditch boring text reviews for shoppable videos. Below, I’ll walk you through exactly how to do it, step by step. Plus, I’ll explain why video reviews are like caffeine for your conversion rates.

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Why Text Reviews Are Dead (And Shoppable Video Reviews Are Taking Over)

Let’s be real: text reviews are like reading a restaurant menu without pictures. Sure, they tell you what’s there, but they don’t make your mouth water. Shoppable UGC videos, on the other hand, are the sizzling steak video that makes you slam the “Order Now” button.

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Here’s why they’re winning:

Real people = Real trust

Picture this: A mom films herself using your skincare serum while her toddler chaos unfolds in the background. She’s not polished. She’s relatable. That messy authenticity? It’s gold. Text reviews can’t compete with raw, unfiltered moments like that.

Click-to-buy beats “Add to Cart”

Shoppable videos helps by letting viewers tap hotspots to purchase the exact product they’re seeing in action. No hunting for sizes or colours. One click, and they’re done. Customer reviews? They leave shoppers to figure it out alone.

Stories sell, bullet points don’t

Did you know? A video review isn’t just feedback—it’s a story. Like the guy who bought your hiking boots, wore them on a 50-mile trek, and filmed the blisters he didn’t get. That’s a narrative text can’t match.

Mobile shoppers are impatient

Scrolling through paragraphs on a phone screen? No thanks. Videos autoplay, grab attention, and keep it. Bonus: 85% of shoppers say video convinces them to buy faster than text.

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How to Add Shoppable Video Reviews to Your Website (Without Tech Headaches)

Ready to turn your customers into your best salespeople? Here’s how to do it:

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Step 1: Beg, Bribe, or Charm Customers Into Filming Reviews

Offer a $5 discount for every video submitted.

Run a contest: “Best video review wins a $100 gift card.”

Make it stupid-easy. Let them upload videos straight from their phone to your site.

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Step 2: Play Favorites (Only Keep the Good Stuff)

Ditch the shaky, poorly lit clips. Keep the ones where customers:

Show your product solving a problem (“This jacket survived a monsoon!”).

Compare it to competitors (“Way better than Brand X!”).

Get emotional (“This planner saved my sanity!”).

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Step 3: Turn Videos Into Mini Stores

Use a tool like Vidjet to add clickable hotspots. Example:

A customer raves about your coffee maker → viewers click the “Buy Now” button floating over the machine.

Someone showcases 3 dress colors → each color becomes a shoppable link.

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Step 4: Stuff Videos Where They’ll Shine

Landing pages: Replace that generic hero image with a video of a customer shouting, “This changed my life!”

Product pages: Embed videos next to the “Add to Cart” button. Shoppers watch → get hyped → click buy.

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Step 5: Optimize for Google and Grandma

Add keywords like “durable hiking boots video review” in titles and descriptions.

Test videos on slow Wi-Fi and ancient iPhones. If they buffer, fix it.

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Step 6: Spy on Your Results

Track which videos make people click “Buy.”

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Step 7: Automate your outreach with a marketing automation sequence

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This could be a new email sent 10 days after the customer received the product at home and have not returned it.

This type of sequence will be fairly easy to set up on the most famous marketing automation platforms such as Klaviyo, Omnisend or MailChimp.

These platforms propose templates for post-purchase sequences.

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Video Reviews vs. Text: It’s Not Even a Fight

Still not convinced? Let’s break it down:

Text Review: “Great coffee maker. Fast shipping.”

→ Generic. Forgettable.

Video Review: A sleep-deprived parent films themselves making a latte at 6 a.m. while their kid screams in the background. 

They click the shoppable link → buys in 3 seconds.

→ Emotional. Urgent. Unforgettable.

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Final Tip: Stop Overthinking and Start Filming

Shoppable video reviews aren’t “the future”—they’re working right now for brands like yours. I’ve seen a skincare company triple conversions by replacing text reviews with videos of customers applying serums in their bathrooms, revolutionising the shopping experience.

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At Vidjet, we’ve made this stupid-simple. Our plug-in lets you turn customer videos into shoppable experiences without coding. No PhD required.

So, what’s your excuse? Your competitors are already doing this. Don’t let them steal your sales while you’re still typing out “Please leave a review.”

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