Boost Brand Engagement with Custom Stickers in PR Packages

You’ve probably come across unboxing videos on platforms like YouTube, Instagram, and TikTok. You know, those videos where people buy a product and just, well, unbox them. It might seem like silly or entertaining content to most, but to the watchful eyes of a business owner, it’s an amazing marketing tactic.

In 2023, on YouTube alone, there were over 25 billion views of videos that had the term “unboxing” in the title. In most cases, unboxing videos featuring toys are super popular, followed by unboxing videos of your usual electronics like mobile phones.

As it turns out, user-generated content (UGC) featuring unboxing of such products is a great branding tactic. But did you know that a lot of these are PR videos?

Yes; brands send PR packages to influencers, ranging from niche micro-influencers to well-known social media personalities, as well as to random customers or contest winners. These recipients help generate buzz by sharing authentic content, making your brand more visible to various audience segments. Long and short-form videos of these packages being opened are then circulated online across various social media platforms. Unboxing your product is already a promotional tactic for you. If so, why send custom stickers with these PR packages as well?

In this article, we will share some good reasons to include custom stickers in your PR packages.

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Make Your PR Package a Potent Marketing Tool

A PR package for the influencers you collaborate with is an effective marketing tool in itself. However, including custom stickers for your brand inside it boosts it with personalization.

A catchy and impressive PR package piques the interest of influencers, and they are likely to go the extra mile to promote brands that offer them. They will have good things to say about your brand just because they see custom stickers as an extra effort to impress them.

Choosing a unique design that replicates your brand makes these custom stickers special and memorable. It’s not just a sticker, but a promotional element that makes the unboxing process even more exciting for influencers.

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Elevate the Experience

Customized stickers are more than just decoration; they’re branding gold when incorporated in an unboxing video. Imagine your package adorned with vibrant, personalized stickers featuring your logo or artwork.

Die-cut stickers, in particular, instantly catch the eye. As Sticker Mule points out, custom die-cut stickers are a quick and effective way to showcase your business, brand, or event. Made with thick, durable vinyl, the best die-cuts are built to resist scratches, water, and sunlight, ensuring your design stays vibrant.

Now, die-cuts are all about precision, and they give your packaging a polished, professional edge. Your general customers will love them too. Why? They feel premium and make unboxing even more interactive.

Toss in some extra stickers inside the box, and the influencers might stick them on laptops, water bottles, or notebooks. Every placement is a mini billboard for your brand.

The sticker design process lets you flex your creative muscles. Go bold with vibrant colors, play around with unique shapes, and ensure your artwork screams your brand’s personality.

Custom stickers are like the sprinkles on a cupcake – they add color, character, and a touch of fun. For influencers, they’re more than just decorative; they’re a playful way to engage with your brand.

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Influencers Love a Little Nostalgia

There’s something undeniably nostalgic about stickers. For many, they evoke memories of childhood sticker books or trading them with friends. That’s because most of us had a sticker on our bags, coffee mugs, and books as kids, right?

The kind of nostalgia they can create is absolutely unmatched. Nothing gets better than reminiscing your childhood memories, whether you are a popular influencer or a buyer. This makes custom stickers not just practical but deeply personal.

When an influencer shares a snap of your sticker on their Instagram story, it’s not just your brand’s logo on display. It’s a slice of joy they’re sharing with their followers. It is also a sign of trust they show in your brand and products.

And in a world where authenticity rules, that little sticker can create big emotional connections and lasting trust. These are the things you need to stand out in a competitive market.

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They’re Tiny, But Their Impact Is Huge

When it comes to branding, expensive campaigns are the first thing that you may think of. Brands with big budgets go all out to make a noise about themselves and their offerings. However, it shouldn’t be only about spending a fortune on marketing campaigns.

Stickers are the underdogs of the branding world. They don’t demand the spotlight like high-production videos or flashy packaging, but they punch well above their weight.

A custom sticker tucked into a PR package is easy to overlook initially. But once it’s stuck onto something meaningful, it can spark conversations and curiosity. People love asking, “Where’s that from?” and influencers love answering, “Oh, it’s from this amazing brand I’m working with!”

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Stickers Speak Without Words

Not all branding campaigns need to be about creative slogans and memorable punchlines. While these components have the ability to attract attention, there are other things you can do. And the best part is that you don’t need to be loud and flashy.

Custom stickers can do the trick subtly but surely. The charm of stickers lies in their simplicity. A sleek, minimalist logo sticker can exude sophistication, while a quirky design can show off your brand’s playful side.

Unlike other forms of branding, stickers don’t need to shout. They quietly communicate your vibe, giving influencers something tangible to represent your brand’s essence.

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Playful Touches Leave Lasting Impressions

Here’s the thing about stickers: they stick. Not just physically but emotionally too. They’re little keepsakes that influencers can use to personalize their spaces or share with their followers.

Imagine the kind of reach your brand can get if an influencer flaunts your stickers on their stuff. People who love these influencers will definitely be curious about your brand and products. They will even think of buying them as their favorite influencer has “recommended” them.

Including stickers in your PR package isn’t just thoughtful; it’s strategic. You’re not just giving them something to talk about; you’re giving them something to keep. The best part is that you get to promote without any extra expense. The marketing value is long-term as stickers stick!

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The Ripple Effect You Didn’t See Coming

Remember, stickers have lives of their own. Once, a small skincare brand included a playful sticker with a catchy phrase in their PR package. An influencer who received the package shared a photo of the sticker on their laptop, which sparked curiosity among their followers. The brand reported a noticeable boost in website visits and social media mentions afterward. This simple anecdote shows how a well-designed sticker can create a ripple effect, offering long-term brand exposure without additional effort. Once they leave your hands, they embark on a journey. They might end up on a journal, on a skateboard zipping through the park, or on a laptop in a trendy co-working space. You cannot imagine the kind of visibility your brand may achieve with a sticker.

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Each placement is a tiny ripple in the vast sea of branding opportunities, all starting with a thoughtful addition to your PR package. That makes it a sensible thing to do.

As you can tell, sending stickers out with PR packages is a great idea. It truly personalizes your PR package to begin with. And that’s only a start!

From the nostalgia factor to the branding prospects, the advantages are limitless here. Hence, don’t hesitate to throw in a few custom stickers for your influencers or even customers. Be it an unboxing video or a social media post, those stickers will act like mini billboards promoting your brand.

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