Vidjet vs. VideoWise: Choosing the Right Shoppable Video Platform for Your eCommerce Store in 2024

As we reach the end of 2024, the eCommerce industry has witnessed a pivotal shift towards interactive content driving brand loyalty and sales. As these trends continue to gain traction, the utilisation of shoppable videos on product pages.

These engaging videos not only draw the attention of customers, but remove the friction along the shopping journey, allowing for viewers to purchase products directly from the video interface. Two platforms at the forefront of this technology are Vidjet and VideoWise. In this article, we'll dive deep into a comparison of these two shoppable video solutions to help you determine which one is the best fit for your online store.

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The rise of shoppable videos on product pages

Before we delve into the specifics of Vidjet and VideoWise, it's worth noting the significant impact shoppable videos have had on the eCommerce landscape.

These tools provide the perfect combination of interactive video content with instant purchasing, revolutionising the way customers are able to interact with products online. Not only do these shoppable videos enable a more immersive experience, but also allow for customers to see first hand how these products look and can be used, allowing for more informed purchasing decisions and increased conversions.

Vidjet and VideoWise are both designed to help eCommerce businesses create and integrate shoppable videos into their online stores and PDP's, but they approach this goal in different ways. Let's explore what each platform has to give you.

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VideoWise: Comprehensive features for advanced users

VideoWise offers customers a comprehensive approach. The platform comes with a suite of features for those businesses that are seeking for advanced functionalities and extensive customisation options. The platform offers ecommerce brands to integrate shoppable videos from their socials across various touchpoints along the customer's shopping journeys. This versatility can be particularly useful for businesses with large inventories or those that want to create a immersive video-shopping experience.

VideoWise shines when it comes to the number of features it brings to the table. Though often a time for ecommerce brands, a lot of tools and functionalities are not needed by most clients. When it comes to using different features of shoppable videos, each function and lay out has to be tested in multiple placements and styles along with A/B testing in order to find the highest converting flows. This can often be time-consuming and difficult to focus on for brands, regardless of their size.

All these advanced capabilities come at a significantly high price point, and that's where Vidjet, enters the race.

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Vidjet: Simplicity and affordability for your website

Vidjet has positioned itself as a straightforward, user-friendly solution for businesses that want to enhance their product pages with video content. The platform's core focus is on simplicity and effectiveness, making it an attractive option for small to medium-sized businesses. One of Vidjet's key benefits is its easy video embedding capability, with no impact on load times.

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With Vidjet, you can quickly add shoppable videos directly to your PDP's, where they can have the most impact on purchasing decisions. The platform also includes a spotlight carousel and instagram like stories feature for your homepage and PDP's, allowing you to showcase multiple videos in a sleek, attention-grabbing format.

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The Vidjet platform offers an in house video library for file management and seamless segmentations to make the process of working with larger product libraries and PDP's a seamless and enjoyable experience for ecommerce brands.

Vidjet presents users with those essential offerings, right from different formats to interactive calls to action, with one of the most appealing aspects of Vidjet being its pricing structure.

At a flat rate of $150 per month, it provides a cost-effective solution for brands that want to boost their conversion rates without breaking the bank. This pricing model makes Vidjet particularly attractive to those organisations or those just starting to explore the world of shoppable videos.

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Choosing the right platform for your Ecommerce website

There is no one size that fits all, choosing the right platform is dependent on your brands specific needs. If you are looking for a solution that is straightforward, provides a user-friendly interface with all the essential functions at an affordable pricing, Vidjet might be the ideal solution for you. It is an excellent choice for those brands that are looking to dip their toes into the world of shoppable videos without committing to a complex, expensive system.

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The future of shoppable video content in eCommerce

It goes without saying that shoppable videos, today, play a crucial role in the completive world of eCommerce where customers seek a more personal connection with brands. Incorporating this technology into your online marketing strategy can give you a completive edge while enhancing the shopping experience and building loyalty.

Remember, it isn't just about the platform, but it's how you use it. Make sure to focus on creating high-quality, and most importantly engaging video content that showcases your products effectively and provides the value your customers seek.

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