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You have to admit that TikTok shop has been changing the way individuals consume e-commerce. TikTok Shop is here, and European sellers are hopping on to the trend. But when it comes to setting up your account? It’s like trying to assemble IKEA furniture without the instructions. Right from uploading utility bills, taking verification videos, and hoping that TikTok’s bots don’t reject you, most brands may look at these as challenges and avoid even registering.

Here’s a simple guide to avoid the drama and start selling before you miss out.

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Why Even Include TikTok Shop as a Strategy?

Before we dive into the swamp, let’s talk advantages:

  • Sell to scroll-addicts: TikTok users don’t just watch, they engage as well as they buy.
  • Turn videos into cashiers: Tag products in your posts, and followers checkout without leaving the app.
  • Outsmart Amazon: TikTok’s algorithm loves unique brands. Sell through building a sense of community and trust.

Convinced? Here is what you need to know:

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Step 1: Gather Your Documents

TikTok Shop’s document list feels like a scavenger hunt:

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A. Business Proof

Electricity bill or bank statement (less than 3 months old).

  • No office? Use your home address—TikTok won’t judge if it’s your relative's flat.
  • Pro tip: Screenshot online bank statements. This is because if you send a password-protected PDF, They are most likely to reject you.
Image showing TikTok Seller Center

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B. Identity Check

  • Photo ID: Use your EU national ID or passport.
  • Add a selfie: Hold your ID like you’re proving you’re not a robot.
    • Script: “I’m [Your Name], owner of [Business]. Today’s date is [X].”
    • Lighting: Film near a window. TikTok’s AI hates gloomy vibes. The video must be clear.
Image showing how to set up tiktok account

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C. Bank & Tax Stuff

  • Tax ID (CIF): Mandatory. Autonomous, use your tax identification.
  • Bank Details: Use your location's IBAN only. Traditional banks (Santander, BBVA) get approved faster than fintech or digital banks.

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Step 2: Create Your Seller Account

TikTok’s portal crashes more than a toddler’s tablet. Alongside traditional customer support approach, here’s how to survive:

  1. Go to seller.tiktok.com → Click “Sign Up” → Pick your region.
  2. Choose Business Type:
    • Self-employed solopreneur? Go with “Individual Seller.”
    • Legal Entity, Select “Company Seller.”
  3. Upload Files:
    • Use PNG/JPEG.
    • Name files clearly: “ID_JuanGarcia.jpg,” “Bank_Statement_2024.pdf.”

Biggest Mistake: Mismatched names. If your ID says “Juan García” but your bank statement says the name of your business” TikTok will find it, and flag you.

Image showing TikTok shops requirements.

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Step 3: Nail the Video Verification

TikTok’s video step feels like a spy movie interrogation. Here’s the hack:

  1. Film Horizontally: Use your phone’s camera—not the TikTok app.
  2. Show Face + ID: Hold your documentation next to your cheek and say what has been prompted to you.
  3. Prove Your Address: Pan to show your proof of address.

Rejected? Re-film with a blank wall behind you. TikTok’s AI hates busy backgrounds.

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Step 4: Launch Your Shop (Before TikTok Shopping Changes Features and the Rules)

Once approved, move quick. TikTok’s system freezes new accounts quite quickly in order to protect users from potential fraud.

  • Product Listings:
    • Create a good and convincing title.
    • Include VAT in prices.
    • Stuff store descriptions with keywords in order to attract and convert users
  • Fulfillment:
    • Ensure you use TikTok’s warehouse (fees apply) or link Shopify/WooCommerce.
  • Go LIVE Daily:
    • Host 20-minute unboxing sessions or Q&As. TikTok boosts LIVE shops.

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Step 5: Avoid getting banned

TikTok Shop bans accounts faster than you can imagine. Dodge these traps:

  • No knockoffs: “Adibas” or “Mike” sneakers = instant ban.
  • Don’t skip IVA: Tax evasion gets you booted.
  • Ditch stock photos: Film real customers using your product. UGC is the key to your success.

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Concluding Thoughts

TikTok Shop is a gold mine, but the window’s closing. Tap into:

  • Gen Z’s obsession: Young users dominate TikTok videos in Europe.
  • Holiday madness: Stock costumes, gifts, and party gear for Q4.
  • Zero competition: Most brands are still stuck filming dance trends.

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