Shoppable Video Guide Part 2: Level Up Your Content with Interactive Shopping (2024 Edition)

Welcome back to our shoppable video guide's second part! We looked at the potential of shoppable videos and how they can change your marketing approach in part one. Let's now delve more deeply into the technical details and walk you through the crucial elements that really bring your shoppable videos to life. This guide delves deep into the newest trends and industry best practices to make sure your shoppable video strategy is ready for the future.

Optimizing the Viewing Experience for Increased Conversion Rates

When it comes to shoppable videos, the format you choose has a significant impact on the engagement results with your targeted audience. Lets break down the two main video formats and two of the best converting placements:

Full Screen vs. Inline Videos:

Full Screen Videos

With this full-screen video format, you can watch in complete focus and without interruptions. This format takes up the entire screen.

• Pros: When it comes to full screen formats, when compared to traditional ecomerce shopping journeys offers an added touch of an immersive experience for the viewers. These videos can be product demonstrations or tutorials and have the ability to seamlessly place a stronger focus on the product itself while minimising distractions.
• Cons: Though, it is important to note that in the case that certain features such as autoplay are enabled can be more intrusive and less convenient for users who may want to watch the video while reading the product or offer description.

Inline Videos

• In this format the video plays within a designated area on your webpage or blog post, seamlessly integrating with your existing content.
  • Pros: When it comes to inline format videos, they blend in with your existing ecommerce site. Users have the freedom to browse through your entire page while viewing the video.
  • Cons: However, it is important to note that it may compete for attention with other content on the page.

Choosing which format for your brand is the right one depends on your audience and the design of your website. While full screen is ideal for those videos that are product focused and immersion is key. Inline videos are primarily targeted towards those videos that are shorter and content informative content

or

where you wanted to showcase individual products on the product detail pages to provide buyers with the opportunity to see the product first hand complementing their buying decisions.

4 Shoppable Video Enhancements: A Detailed Guide

Shoppable videos go beyond simply showcasing products; they offer interactive elements to elevate the viewer experience, create shoppable an authentic experiences and drive conversions. Here's a breakdown of popular shoppable video enhancements:

Floating Bubbles for Product pages

Floating bubbles are interactive bubbles that appear on your brands website once a visitor lands on a page, and are often highlighting videos of your product, tutorials, or even discounts and offers. These allow for customers to easily access product or website details without interrupting the video flow.

Add Embedded Elements

If you are someone seeking a clean and more seamless experience, embedding offers for you to integrate videos from any host onto your websites pages anywhere!

Use Carousel Format

This structure makes it simple for viewers to browse through many possibilities by showcasing multiple products and options inside the video player.

Try Stories Format

Similar to social media applications like instagram and facebook, shoppable videos offer the ability to use this format to offer a short, engaging glimpse of the products and features. This is ideal in order to capture the attention of viewers using smaller devices and who prefer short form content.

Are you ready to unleash the power of shoppable videos in 2024!

With a comprehensive understanding of these components of shoppable video players and implementing testing strategies with different formats, your brand has the ability to unlock a world of opportunities 2024. Keep in mind that in order to offer a enjoyable and engaging shoppable video experience you don't just need a user friendly platform but rather compelling content with strategic placements in order to stand out.

Shoppable videos are no longer a concept of the future rather, they are a unique and powerful tool which has the potential to transform your e-commerce strategy. So what are you waiting for? Take your marketing to the next level, and embrace this tool to watch your engagement, sales and loyalty reach new highs.