Summary
READ ITAs the narrative so social platforms rapidly evolve to keep up with the dynamic needs of generation Z users, online brands are seen to be on the constant lookout for alternative approaches that can be used to capture viewers attention. One of the most popular social media applications TikTok, has been seen to introduce a new feature that online brands can effectively use: TikTok Carousels. Join us as we explore how eCommerce brands can effectively leverage these carousels in order to take their marketing efforts to the next level.
What are TikTok Carousels?
In simple terms, TikTok carousels can be understood as a format similar to instaram that enables users to seamlessly swipe through a chain of images and short videos within a single post. This specific format alows for brands to showcase a diverse range of content in an individual post. For brands, this merely implies that brands have ability to share a more comprehensive story line behind their products and values alike while highlighting multiple products, or even simple DIY tutorials.
Benefits of Using TikTok Carousels
1. Enhanced Storytelling
Simply put, carrousels allow for brands to offer a more informative and layered story telling approach. With the use of both images as well as videos, eCommerce brands can effortlessly take their viewers on a unique journey that establishes context as well as deep dives into certain products that may be comparatively complicated to use.
2. Increased Engagement
Due the content being interactive in nature, it is seen to perform significantly better when it comes to engagement. TikTok Carousels encourage users to swipe through multiple frames, increasing the time spent on a post and potentially boosting overall engagement metrics like likes, comments, and shares.
3. Showcasing Multiple Products
As eCommerce brands grow they are seen to showcase a diverse range of their products within a unified post. This works best for product launches, new collections or add on items, increasing potential value of the orders.
4. Versatility in Content Creation
Carousels provide a versatile canvas for creativity. Brands can mix and match images and videos, use text overlays, and create a cohesive theme that ties all the frames together. This flexibility allows for more innovative and engaging content.
How Brands Can Leverage TikTok Carousels
1. Create Step-by-Step Tutorials
One option which has gained significant traction is tutorials on how to use the product by providing digestable instructions. Picture this you have a face care beauty product and you can add these carousels to demonstrate a multi-step skincare routine, with each frame dedicated to a different step and product.
2. Highlight Customer Testimonials
UGC is known as one of the most powerful tools when it comes to building a sense of authenticity and community around your products. As an ecommerce brand you can highlight customer testimonials and feature different customers and their experiences with the brand's products or services.
3. Launch New Products
When launching a new product, creating hype and providing detailed information is crucial. Carousels can be used to showcase the product from different angles, highlight its features, and share user reactions or reviews.
4. Share Behind-the-Scenes Content
Behind-the-scenes content helps to humanize a brand and build a deeper connection with the audience. Brands can use carousels to give a peek behind the curtain, whether it's the making of a product, a day in the life of a team member, or an event setup.
Bonus Tips
1. Keep It Visually Appealing
The quality of the content being produced must be of highest standards in order to capture the attention of viewers swiftly and effectively. Make sure that with each image/video a consistent aesthetic is maintained
2. Use Captions and Text Overlays
With adding captions and strategic textual overlays you can effortlessly share accross your message even for the most complex of products within a short period of time.
3. Include a Call to Action
Interact with your audience and use call to actions in these carousels such as swipe left, or visit our website for more information. This allows for increased reach and engagement for your brand.
4. Optimize for Mobile Viewing
With TikTok being a mobile first platform ensure that your carousels are optimised for mobile viewing. This means using vertical images and videos that look good on small screens.
Conclusion
As we reach the end of this informational journey it is important to understand that brands in 2024 need to engage with viewers in alternative manners and leverage unique formats to enhance their story telling and increase customer retention. With the right strategy and execution, TikTok Carousels can become a valuable addition to any brand's social media marketing arsenal.
