10 e-Commerce Personalisation Statistics

Summary

1. Benefits of e-commerce personalisation

This table highlights the significant benefits of implementing ecommerce personalisation.

• Marketers report an average sales increase of 20% when personalisation is applied.
• 77%, recommend, choose, or are willing to pay more for personalized experiences.
• 80% state they are more likely to make a purchase from a company offering customized experiences.

These statistics underscore the value of personalisation in enhancing sales, customer recommendations, and overall purchasing behaviour.

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Image showing benefits of personalisation strategies

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2. Personalisation impact on Travel & Leisure websites/mobile apps

This table summarizes the impact of personalisation on travel and leisure websites/mobile apps, based on survey responses.

• 87% of respondents are more likely to engage with businesses offering personalized experiences.
• 64% believe that travel websites/apps are currently delivering personalized experiences effectively.

These findings emphasize the importance of effective personalisation in the travel and leisure industry.

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Bar chart showing personalisation impact on e-commerce brands in travel and leisure industry

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3. Personalisation impact on Automotive websites/mobile apps

• 86% of respondents are more likely to engage with businesses offering personalized experiences in the Automotive Industry.
• 55% believe that current automotive websites/apps deliver these experiences effectively.
• 49% prefer storing purchase/maintenance history.
• 44% prefer reminders for service needs.
• 38% prefer setting up recurring maintenance.

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Image showing the personalisation impact on e-commerce stores in the automotive industry

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4. Consumer preference for personalized communications

• 76% of consumers consider receiving personalized communications a key factor in considering a brand.
• 78% are more likely to repurchase due to personalized content.

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Bar showing consumer preference for personalized e-commerce marketing

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5. Consumer expectations for personalized interactions

• 71% of consumers expect brands to deliver personalized interactions.
• 76% of them often feel frustrated when this expectation is not met.

These allow us to infer that personalisation is often overlooked.

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Bar showing consumer expectations for personalized interactions

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6. Percentage of consumers who have left a website because of too many options

• 40% of consumers have exited a website due to feeling overwhelmed by an excessive number of choices.

Highlighting that an abundance of options can result in customer dissatisfaction and website abandonment.

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7. Consumer attitudes towards personalisation

• 74% of respondents value "living profiles" for curating their experiences.
• 91% expect brands to recognize and provide relevant offers.
• 27% have found personalisation tactics invasive, particularly when brands use undisclosed information, highlighting the need for respecting boundaries in personalisation efforts.

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Bar showing consumer attitude towards personalisation

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8. Likelihood of switching brands due to lack of personalisation

• 52% of customers are likely to switch brands if a company doesn't personalize communications to them.
• 65%, of business buyers are likely to switch brands if a supplier doesn't personalize communications to their company.

These statistics emphasize the significance of personalisation in both consumer and business context.

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Column chart showing customers likelihood to switch brands due to lack of personalisation

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9. Consumer and Business Buyer Reactions to Poor Personalisation

• 55% of business buyers and 54% of consumers get annoyed when targeted with ads for something they've already purchased, emphasizing the importance of effective targeting.
• 33% of customers who abandoned a business relationship did so due to poor personalisation, underscoring the significant impact of personalisation on customer retention.

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Bar chart showing reaction to poor personalisation

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10. Key figures on the state of personalisation

This graph provides business insights on the adoption of personalisation and AI, expressed as percentages. It covers aspects such as AI-driven personalisation, the impact of personalized experiences on buyer spending, the value of first-party data, increased investment despite challenges, recognition of improved customer retention, and challenges in obtaining accurate data for personalisation efforts.

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