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Summary
READ ITAs digital marketing and user generated content thrives in the evolving landscape of ecommerce, the role of micro influencers in creating authentic and engaging content has never been more critical. These user generated content creators and influencers are a cost-effective way to enhance their UGC strategy while driving trust as well as engagements.
But the real question is, how to find the right micro-influencers that your ecommerce store can collaborate with in this ever so crowded space.
Join along as this guide explores four effective methods to discover micro-influencers that align perfectly with your brand's goals and values.
1. Harness the Power of Social Media Listening Tools
You must be wondering 'why' social listening tools for social media? As we witness first hand the mass adoption of UGC, it is important to only work with those influencers that provide value to your ecommerce store, as well as those influencers whose audiences are aligned with your product offerings.
As you begin your journey to find those micro-influencers, the most important tool that can be used is social media listening tools. With the help of platforms such as Hootsuite, Sprout Social and Buzz Sumo, online brands have a revolutionary mean to track relevant conversations and mentions in the targetted niche. By strategically, monitoring specific keywords and online brand mentions, your ecommerce brand has the ability to identify those individuals who are already engaging actively within your niche.
When it comes to using these tools, they offer insights into the following:
- Those topics that are actively trending within your niche.
- The potential micro-influencers that are exposed to high engagement rates.
- The ongoing sentiment around both your brand and its competitors.
By ensuring that you are actively implement social media listening as a part of your strategy, you are able to ensure an effective means of tapping into those authentic voices that are in line with your target audience.
2. Leverage Advanced Influencer Marketing Platforms
When it comes to influencer marketing, the ecosystem is witnessing significant shifts with platforms like TikTok creative marketplace, Upfluence and many more. This makes the process of finding and connecting with the right micro-influencers. These advanced tools allow for you to filter influencers based on the audience sizes, engagement rates and industry preference.
Following this, these platforms also offer detailed analytics that are in alignment with your ecommerce store's vision and values.
This marketing strategy, alongside the right tools, can streamline the outreach and collaboration process, leading to a seamless process.
3. Master the Art of Hashtag Research on Social Channels
Hashtags remain a powerful tool for finding micro-influencers, especially on visual platforms like Instagram and TikTok. By searching industry-specific hashtags, you can find those niche creators with smaller followings but impressive engagement rates.
Start your search with hashtags that your target audience might be using, such as:
- #fitnessjourney for health and wellness brands
- #skincarecommunity for beauty products
- #sustainablefashion for eco-conscious clothing lines
Remember not to judge a book by its cover. A micro-influence with a follower count, of 10000 highly engaged followers can often deliver better results in comparison to someone with 100,000 passive followers.
4. Tap into Your Existing Brands Social Media Base
In order to grow your ecommerce store organically and find credible micro influencers, look within your existing customer base.
These customers are already familiar with and presumably love your products, making them perfect candidates for credible UGC creation. Connect with those individuals that potentially review your brand, showcase unboxing videos, comparisons or even styling options. These videos can then be re purposed to other social channels, as well as your PDP's.
Here's how to identify potential micro-influencers among your customers:
- Check your brand's tagged photos and mentions on social media
- Review customer testimonials and product reviews and repurpose the content.
- Analyse engagement on your brand's social media posts
Remember, collaborating with customers-turned-micro-influencers not only provides authentic content but also strengthens customer loyalty and community, building a sense of trust, and boosting sales.
Finding the Right Micro-Influencer UGC Strategy for 2024
US adults on an average spend about 58.4 mins per day on TikTok, this just underscores the value social media has into today's digital ecosystem. Leveraging those micro influencers into your UGC strategy, along with leveraging social media listening tools, can provide your ecommerce brand with the ability to use these micro-influencers and data driven insights to boost their social commerce sales significantly.
Remember, the key to success lies in authenticity and engagement. Micro-influencers offer a unique blend of relatability and trust that resonates deeply with audiences, making them an indispensable component of any robust UGC strategy in 2024.
So what are you waiting for, stay agile, monitor your results and continuously refine your strategy, in order to keep up with trends, and watch your brand thrive in the ever so dynamic social commerce space.
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