Social Media Goldmine: Repurpose Content into Shoppable Videos for WooCommerce product pages (Using Plugins)

In the rapidly evolving narrative of social commerce selling, social media has emerged as a treasure trove of valuable content. But, did you know that it is also a goldmine when it comes to boosting sales on your WooCommerce stores? Without any additional effort, by repurposing your winning social media content into shoppable videos, your online business has the ability to create an engaging and interactive customer journey that seamlessly converts your targeted audience into loyal customers.

Follow along with us on this journey as we show you step-by-step how you can transform your social media engagements into a sales generating machine using shoppable video plugins for WooCommerce.

Guide to add videos to the WooCommerce product pages:

1) Look for High-Performing Social Media Content:

The very first step involves looking for those social media videos that are receiving significantly high engagements. By identifying this content, online businesses are able to pinpoint which content type is resonating with your targeted visitors.

➡️ Using social media analytics tools find posts with high engagement metrics such as shares, likes and comments.

➡️ Be on the lookout for those specific videos that feature user generated content of highlighting your products features or product demonstrations and reviews.

➡️ This content once identified, becomes the perfect candidate for repurposing into shoppable videos because of their built-in interest.

2) Choose and add a Shoppable Video Plugin for WooCommerce:

➡️Why Shoppable videos? Shoppable video plugins for WooCommerce give your online business the power to add clickable product tags and descriptions directly on your videos without the need for your viewers to be re-directed to another page.

➡️ What happens with shoppable videos? When viewers visiting your WooCommerce store come across a product that they love, they can click on the product within these videos and directly add their favourite products to their cart, streamlining the buying journey, making it an enjoyable journey.

➡️ When choosing a shoppable video plugin like Vidjet, make sure to take factors such as pricing, ease of onboarding and features into consideration. Additionally, ensure that the plug-in and the team behind it offer intuitive functionalities as well as seamless integrations with your WooCommerce store and ongoing support, to make the journey more effective.

3) Repurpose Content for Shoppable Videos:

Editing & Enhancement:

➡️It's time to polish your chosen social media content and upload for a shoppable video experience.

➡️Use basic video editing tools (many are free!) to trim the video to a concise length and add background music or voiceovers.

➡️Highlight key product features with close-up shots or text overlays.

Optimize for Mobile Viewing:

➡️ Remember, a large portion of your audience will be watching on smartphones. Ensure your videos are vertically oriented (portrait) for easy mobile uploads and consumption. Let captions be concise and easy to read on smaller screens.

4) Integrate Shoppable Elements with Your Plugin:

➡️ The magic happens here with your selected shoppable video plugin. Most of the plugins offer easy to use interfaces and no code models, to add clickable product tags directly within your video editor.

➡️ It's as simple as clicking a few buttons, and tagging your selected products that you would like to showcase and highlight.

➡️ Last but not the least, leverage calls to action! Encourage your viewers to "learn more" or "add to cart" by adding in text overlays, or clickable buttons/product tags within your selected editor.

➡️ This exposes the shopper to an enjoyable and interactive shopping journey which is frictionless.

5) Promote Your Shoppable Videos on WooCommerce product pages:

➡️ Now that your shoppable video is ready to go, it's time to build traction with your audience.

➡️ Cross-sell and share the videos across your social channels, landing pages and product pages and leverage the engagement that you have already built.

➡️ Embed these videos on your PDP's and blog posts to further enhance your audiences experiences.

Bonus Tip:

➡️ Studies have shown that utilising A/B testing on different formats, CTA's and placements can be incredibly effective in finding the best converting formats and placements.

➡️ You need to track these results and see which of the placements and formats are:

1. Driving Sales
2. Enable good and increased interactions and engagement rates.

Final Thoughts

By following these steps and leveraging the power of shoppable video plugins on WooCommerce, you can unlock a new level of sales potential from linking your existing social media content to PDP's. Transform your social media buzz into a revenue stream and create engaging shoppable video experiences that convert viewers into customers.

Ready to upload a video and start creating shoppable videos and boosting your WooCommerce product sales?

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