Summary
READ ITInstagram reels has been leading a transformation within the social media landscape, revolutionizing the way ecommerce brands are engaging with their audiences. If you are an ecommerce store using platforms such as WordPress, now is the time to leverage this trend to boost your visibility and conversions.
Instagram Reels are revolutionizing the way brands engage with their audiences, and if you’re running a WordPress website, now is the perfect time to tap into this trend. Here’s how you can leverage Reels to boost your store’s visibility and sales:
Step 1: Boost Your Reach with Consistent Posting
As a brand if your instagram followers is over 50,000 followers, you are in luck! Recent studies have shown that reels from such large accounts can reach an average of 67,000 users. This underscores the importance of building an audience, as the larger the follower base the greater your reach potential. However, if you are not there yet is important to keep in mind that consistency is key. As an online brand regular posting of quality reels has the ability to boost your visibility significantly.
One of the easiest ways to maintain consistency, is to utilise a content calendar to schedule reels ahead of time in order to ensure a frictionless process and guaranteeing a chance to have your content appear as featured.
Step 2. Stay Ahead of the Curve with Reels
Reels have surpassed TikTok in terms of adoption among marketers. This means that more brands are recognizing the value of Reels in driving engagement and sales. If you haven’t started using Reels yet, now is the time.
Pro Tip: Start with content that resonates with your target audience—product showcases, behind-the-scenes looks, and customer testimonials work well. Use trending sounds and effects to increase your chances of going viral.
Step 3. Optimize Your Posting Frequency
Studies conducted have highlighted that larger accounts post Reels every two days, while smaller and medium sized presences manage a single post about every five days. This frequency gives bigger accounts a significant competitive edge in maintaining a steady and dominant online presence.
Not only is it found to be cost effective, but even if you have limited resources, with the help of modern day tools and AI you have the ability to seamlessly optimize your posting frequency. Remember to focus on the quality and ensure that each Reel is engaging and showcases your products and their use cases in a simple and easy to understand manner.
Step 4. Go Cross-Platform for Maximum Impact with Short Form Content
Since almost all Instagram users are also active on other social media sites, it's probable that your audience is already there. Therefore selecting a cross-platform marketing approach is an essential. Transform your Reels for your online stores PDP's and other media sites like Youtube and TikTok. This guarantees that your material reaches a wider audience while also saving time. Maintaining a consistent marketing message across various channels helps increase visitors.
Did you know? Short narrative content is highly favoured by consumers. With, 35% of individuals selecting this format for Stories, and they also say the same thing about Reels.
Use Reels to tell quick, compelling stories about your products. Whether it’s a “how-to” tutorial or a day-in-the-life video, make sure your Reels are engaging and informative. Embed these Reels into your WordPress product pages to enhance user experience and encourage longer site visits.
Step 5. Influence Purchase Decisions with Reels and Embed Shoppable Videos
Did you know that a whopping 70% of shoppers look to Instagram for purchase inspiration? This makes Reels a powerful tool for influencing buying decisions and increasing conversion rates.
Showcase your products in action through Reels. Include strong CTAs, like “Shop Now” to drive viewers to make decisions. In addition to reels, using story format videos as a rebound for viewers can increase reach significantly, specially for smaller accounts making it a great addition to Reels.
Use Stories to preview your Reels, share quick updates, or highlight customer reviews. These shorter, more casual posts can keep your audience engaged between Reels and drive more traffic to your site.
In addition to Reels, feature these videos in story formats with the help of shoppable video players on your product detail pages of your WordPress website to build authenticity during purchasing decisions and shopping journeys.
Pro Tip: Explore WordPress plugins and video hosting tools that enable seamless cross-promotion of Instagram videos on your product detail pages (PDPs) and landing pages. These plugins often provide customization options, allowing brands to personalize the appearance and user experience of the videos on their website, closely matching the aesthetic of the Instagram and other trending social applications.
Ready To Take Your Online Business To The Next Level
Instagram Reels offer a unique and engaging opportunity for WordPress website owners to increase brand awareness, engage customers, and drive sales by repurposing Instagram videos across PDP's . By following these tips and implementing a consistent, strategic approach to Reels, online brands can significantly boost their online presence while creating room for increased sales. So what are you waiting for?
