Learn How To Increase Sales With Shoppable UGC for Online Brands

As we explore the User Generated Content landscape, those brands with strong socials and online presences are constantly seeking new ways to repurpose their content and boost their sales. One of the key powerful strategies when it comes to gaining significant traction in today's short form content, dominated world, is the strategic blend of shoppable videos with user-generated content.

Why? Because shoppable UGC is not only the foundation for building authenticity and credibility, but also results in a frictionless and more immersive shopping and purchasing journey, revolutionising the traditional online buying experience for your clients.

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What Is a Shoppable User-Generated Content Video?

In the simplest of terms, a shoppable User-Generated Content video can be understood as content that is created by the consumer for the consumers, and is often in the form of videos, that are linked to products, allowing for these viewers to interact directly with the video to purchase or learn more about displayed products.

This is the perfect strategy that can be implemented in order to, make social proof much more actionable. This allows for ecommerce brands to organically transform their content into sales converting assets through shoppable features.

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Why Does Shoppable UGC Increase Conversion Rates?

UGC, combined with shoppable videos, increases your conversion rates as it encompasses three key elements

• Trust and Authenticity: According to studies, 63% of shoppers believe that UGC results in a more authentic shopping experience. It fosters trust because it comes from real consumers, not the brand itself.
• Inspiration to Action: Shoppable UGC video content is seen to ensure a seamless transition from inspiration to purchase, allowing for ecommerce brands to leverage and capitalise on the impulsive buying nature of Gen Z shoppers.
• Social Proof: UGC serves as validation, on a social front. This is because when potential buyers see others using and loving a product, they are more likely to make a more confident purchase.

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1. Incorporate Shoppable UGC Into Social Media Channels

Start by incorporating shoppable UGC videos onto your social media channels like Instagram and TikTok. These platforms promote shoppable UGC with features like the Instagram Shopping or TikTok's "Shop Now" buttons, allowing for brands to tag their products within the posts, making one click shopping a breeze

• Instagram: When it comes to Instagram, start by using the shoppable video tags that are provided by Instagram in your posts as well as stories. This allows for you to highlight your product features within these UGC videos. Picture this, a user posts a video wearing your brand’s shoes, repost it and tag the shoes, allowing other followers to purchase with one tap.
• TikTok Shop: This is similar with TikTok shop, though TikTok shop seller centre offers a more diverse range of features, such as partnering with influencers for videos or tutorials. Adding a shoppable link in the description or tagging products directly within the video makes the buying process straightforward.

By integrating UGC into your social media, you build a community of engaged consumers while offering a direct path to purchase.

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2. Optimize Product Pages with UGC

User-Generated Content videos, when repurposed from social media channels as a shoppable video, can be strategically used to make your product pages more dynamic selling and converting tools. Start by featuring real customers videos that showcase your merchandise in action to add a unique layer of authenticity, allowing for your customers to make more informed shopping decision turning your direct customers, into the ecommerce store's most loyal marketers.

• Visual Reviews: Allow customers to upload photos or videos of your merchandise to the reviews section of product pages. These user-generated visuals show potential buyers how the item looks or works in real life, offering a level of trust that staged product photos can’t achieve.
• Interactive Galleries: Add shoppable UGC galleries where consumers can see products in action. They can browse through customer-created content, and with one click, add the items to their cart.

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3. Leverage UGC on Your E-commerce Store Landing Pages

One of the simplest ways to boost your conversion rates is through your online store. This can be done by incorporating these social proof videos or shoppable user-generated content to your landing pages. These videos should strategically showcase client endorsements, product reviews and experiences in order to give visitors a more personal journey.

• Homepage Showcases: Utilise UGC on your landing pages. Highlight customer posts or videos that showcase your best-selling items. Include clickable product links, so visitors can immediately shop the featured products.
• Product Recommendations: Add UGC-based recommendations on the site, such as “Customers also bought…” or “See how others styled this.” This not only provides social proof but also opens opportunities for cross-selling and upselling.

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4. Incentivize Customers to Create UGC

If you are seeking a more streamlined and effortless means to create consistent UGC content, make sure to incentivize your customers. Offer rewards that are enticing, such as discounts, or loyalty points, or even simple shout-outs on your social channels in exchange for customers user-generated content.

• Contests and Giveaways: Host contests that push your customers to submit photos or videos of them using your product in action. This not only provides you with access to vast amounts of UGC, but also creates a sense of excitement around your brand, increasing/promoting both engagement and conversion rates.
• Hashtag Campaigns: Remember, create a branded hashtag that customers can use when posting about your products. This makes it easier for you to discover UGC and for other customers to find your shoppable content, without having to scrape the web for it.

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Conclusion

As you can see, shoppable videos when combined strategically with UGC serves as a powerful tool that ecommerce brands can leverage in order to optimize their conversion rates while simultaneously building brand loyalty. By incorporating these videos into your sites product and landing pages along with social media representation, you will witness authentic connections. So what are you waiting for? If you’re looking to enhance your brand’s shopping experience and increase sales, now is the time to integrate shoppable UGC into your strategy.

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